LGIP SERVICES
Distribution and Marketing
As a stakeholder, marketing your local government investment pool (LGIP) can be challenging when resources are limited. We know that the growth of your program can have a positive impact on the participating public entities and their constituents; we assist you in a variety of ways so that you can meet your performance goals.
Digital Marketing
Public Trust focuses on the enhancement of your digital presence using various tools to raise awareness of your local government investment pool, to communicate the many benefits of investing public funds, and to convey value to potential participants.
Online Presence
Website Development, Implementation, & Maintenance
Content Creation
Email Marketing, Blogs, eBooks,
& Whitepapers etc.
Lead Generation
eMarketing Campaigns & Customer Relationship Management
Distribution
When partnering with Public Trust, our goal is to enhance the experience of your LGIP participants both online and in person. Your LGIP is assigned a distribution team primarily focused on increasing participation in your program.
Distribution Team
Personal Informational Meetings
& Presentations with Participants
Event Marketing
Participant Luncheons, Receptions, & Conference Attendance
Education
Educational Training & Seminars focused on Public Funds Investing
Brand Management
Your brand is unique, and our team works with you to ensure that the experience your LGIP offers is perceived positively, consistent across platforms, and visually engaging.
Consistency
Branded Templates, Presentations,
& Messaging
Experience
Continual Focus on Engagement
& Participant Interactions
Collateral
